Intentional
Intelligence

See the market.
Understand the person.
Decide what to do next.

Intentional Intelligence gives teams selling into Behavioral Health one system for deciding where to focus, who to know, what is changing, and how to move the relationship forward.

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The U.S. Behavioral Health market narrowing to Horizon Behavioral Health, its COO Mark Ellison, a recent expansion signal, your relationship history, and an Outreach Intelligence recommendation: give Mark a call.

How it works

From thousands of organizations to one next move.

Intentional Intelligence starts broad and progressively adds the context that matters, so you can make a more informed relationship decision.

  1. Map of the U.S. Behavioral Health market with Tennessee highlighted

    Market

    Where should we look?

    • Behavioral Health organizations
    • ICP fit
    • Intent indicator
    • Relevant activity
  2. Horizon Behavioral Health facility in Brentwood

    Organization

    Which organizations matter?

    • Facilities
    • Services
    • Ownership
    • Leadership
    • Signals
    • Operating context
  3. Mark Ellison, Chief Operating Officer

    Person

    Who matters inside them?

    • Role and responsibilities
    • Career context
    • Relevant activity
    • Company context
    • Signals
  4. Signal: Horizon announces 3 new facilities

    Moment

    What is changing?

    • What it means for the organization
    • Executive relevance
    • Offering relevance
    • Relationship relevance
    • Reason to reach out
  5. You, Mark Ellison, and Leah Campbell, with a possible introduction

    Relationship

    What has already happened?

    • Past interactions
    • Introductions
    • Responses and nonresponses
    • Commitments
    • Relevant connections
  6. Recommended next move: give Mark a call

    Decision

    What makes sense next?

    • Recommended approach
    • Why it makes sense
    • Useful context
    • What to avoid
    • Other options

Market Intelligence

Find the organizations that matter.

Intentional Intelligence is built around a nationwide U.S. Behavioral Health intelligence foundation. Your ICP helps identify which organizations could matter. Evidence of current need helps you understand which may matter now.

U.S. map with Tennessee selected and Horizon Behavioral Health shown as the selected organization: Brentwood, Tennessee, ICP Fit 92, recently announced 3 new facilities.

Organization Intelligence

Understand the operating reality behind the account.

A company record is only the beginning. Ii connects the organization to its facilities, geography, ownership, leadership, and relevant change so your team can understand what is actually happening inside the business.

Horizon Behavioral Health: 12 current facilities and 3 announced, facility cards for Brentwood, Knoxville and Valley Ridge, private equity ownership, COO Mark Ellison, a Tennessee operating footprint, and its service footprint.

Executive Intelligence

Understand the person inside the account.

Ii interprets an executive through their role, responsibilities, company context, and available evidence so your team can understand why that person matters.

Mark Ellison, COO of Horizon Behavioral Health since 2014. Company context: announced 3 new facilities. Ii interpretation: expansion may be relevant to Mark's COO scope, supported by his own leadership statement.

Signal Intelligence

Change only matters when you understand what it means.

Ii does not assume every Signal is equally important or that every important Signal is a reason to reach out. It interprets what changed in context.

One Signal read in six steps: observed event, what it means for Horizon, executive interpretation, relevant to 3 of your offerings, relationship context needed, reason to reach out not yet determined.

Relationship Intelligence

What should happen next depends on what has already happened.

Ii preserves the interactions that matter and keeps every relationship attributed to the people who actually have it.

You have an existing relationship with Mark Ellison: met at the Tennessee BHA Conference, he replied positively, and you have an open commitment to follow up on workforce resources. Leah Campbell is in your network and could be introduced to Mark.

Outreach Intelligence

Outreach Intelligence turns context into a better next move.

Ii brings together the company, the person, what is changing, your relationship history, relevant connections, and what you sell to help you decide how to move the relationship forward.

Seven inputs feed one Outreach Intelligence recommendation: give Mark a call, follow up on the workforce resources you promised, and offer to introduce him to Leah Campbell.

The Revenue Lifecycle

Relationships don’t stop when pipeline starts.
Neither does Ii.

Ii keeps relationship context intact as commercial circumstances change, helping before pipeline, during an active sales process, and throughout the client relationship.

A relationship timeline from your team to Mark Ellison across Pre-Pipeline, Pipeline Acceleration and Client Expansion, with Mark's current position marked after the useful resource step.

Relationship Memory

Ii remembers what actually happened.

Suggestions stay suggestions. Actual actions and outcomes become relationship history that can inform the next decision.

A suggestion to give Mark a call is not history. Once workforce resources are sent and Mark replies, both become relationship history that informs the next recommendation.

Bring an account you care about.

You know the account. Let Ii earn your confidence.

We’ll use the account you name to show you what Ii understands about it. See our Privacy Policy.

Thank you.

We’ll be in touch to set up time with your account.